AI-Powered Website-to-HubSpot Theme Converter

Overview

A production AI platform built for a HubSpot agency that converts any public website into a working HubSpot CMS theme. The system analyzes page structure and styling with an LLM, then generates HubL templates, modules, and theme fields automatically — cutting base theme setup from 3–4 days of manual development to under one hour, with a developer needing only one day for final polish. Outcome: Roughly three days saved per project; now running live in the client's production HubSpot agency workflow.

Architecture & Pipeline

flowchart LR
    n0["
Source Website URL
Any public site
"] n1["
Page Fetch & Parse
HTML · DOM · CSS extraction
"] n2["
LLM Structure Analysis
Sections · components · styles
"] n3["
HubL Template Generation
Templates · modules · theme fields
"] n4["
Theme Assembly
HubSpot CMS package
"] n5["
FastAPI Orchestration
Conversion pipeline API
"] n6["
Developer Polish (~1 day)
Production deploy
"] n0 --> n1 n1 --> n2 n2 --> n3 n3 --> n4 n4 --> n5 n5 --> n6 classDef step0 fill:#f1f5f9,stroke:#64748b,color:#1e293b,stroke-width:2px,rx:10,ry:10; classDef step1 fill:#ecfeff,stroke:#06b6d4,color:#1e293b,stroke-width:2px,rx:10,ry:10; classDef step2 fill:#f0fdfa,stroke:#0d9488,color:#1e293b,stroke-width:2px,rx:10,ry:10; classDef step3 fill:#ecfdf5,stroke:#10b981,color:#1e293b,stroke-width:2px,rx:10,ry:10; classDef step4 fill:#fffbeb,stroke:#f59e0b,color:#1e293b,stroke-width:2px,rx:10,ry:10; class n0 step0; class n1 step1; class n2 step1; class n3 step2; class n4 step3; class n5 step3; class n6 step4;

End-to-end flow derived from this project's scope and tech stack. Tap View Fullscreen for a larger view, or scroll horizontally on small screens.

Key Features

  • LLM-driven analysis of page structure and styling
  • Automatic generation of HubL templates, modules, and theme fields
  • FastAPI backend orchestrating the conversion pipeline
  • Production-deployed in the client's HubSpot CMS workflow
  • Reduces manual base-theme work from 3–4 days to under one hour
  • Tech Stack:** Python, LLM, FastAPI, HubL, HubSpot CMS